Fight My Monster Borrows From The Angry Birds Playbook ? Merchandise And Movies Up Next?

In a move that borrows from the Angry Birds playbook, quite literally, Fight My Monster - the so-called ?Moshi for boys? - has appointed licensing heavy-weights Russell Binder and Dimensional Branding Group to represent the brand globally and, presumably, to begin exploring merchandising options. Binder?s Striker Entertainment actually claims Angry Birds as a client, while DBG works with the likes of Sony, Miniclip and Temple Run -- so this appears to be quite an ambitious appointment for the young company and points to the potential of Fight My Monster?s brand amongst its much coveted and hard to reach audience of 8-14 year old boys.

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